✓ 100% independent✓ Most complete overview✓ Free expert advice
New MetricsTake the quiz

Compare

Compare Analytics Tools

Rating
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Easy to use
  • Great tagging feature
  • Attentive support team
  • Permanent free plan with session replay
  • Choice of EU or US data center
  • SOC 2 and ISO 27001, 27701 and 42001 certifications
  • Warehouse sync to BigQuery, Snowflake and Redshift
Cons
  • Customisability
  • Limited free version
  • Limited free plan
  • New version can be glitchy
  • Slight learning curve for beginners
  • Paid prices not published
  • Dashboards and StoryAI not in the free plan
  • Alerts and retention reports need an Advanced or Enterprise plan
  • Moving to the EU data center means opening a new account

Pricing information

Starting Price
Pro$999+ p/m
EnterpriseOn req.
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
FullstoryFreeFree
BusinessOn req.
AdvancedOn req.
EnterpriseOn req.
Free trial period
14 days
30 days
7 days
Free plan

Account Management

Trackable Items
1
1
1 per plan but option to add 1 for €5
User Seats
50+
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
Statcounter
Lucky Orange
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
24 months
Unlimited*
2 months for heatmaps & recordings and 12 for other features
12 months on FullstoryFree, paid plans not published
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
Import Google keyword data
Browser and Server APIs, Segment and Tealium integrations
Data Export
Export raw daily visit data via API
To a spreadsheet or other third party software.
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
  • GDPR
  • GDPR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
Woopra relies on first-party cookies.
Statcounter uses cookies
Lucky orange uses first-party cookies
Capture needs the first-party fs_uid cookie

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Important visitor alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Detailed, mobile-friendly reports

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Metric trends
Device Reporting
Device type, browser, OS & screen resolution
Device breakdown
Funnel Reporting
Funnels and conversions
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Simple ordered list of pages visited
Journey maps, page flows
Segmentation
Create dynamic segments based on any combination of criteria
User segments
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Advanced and Enterprise
Attribution Reporting
Simple referral & UTM sources
Simple referrer graph
Ecommerce Reporting
Order Completed and Product Purchased events

User Experience Features

Heatmaps
Click and scroll maps
Session Recordings
Recordings with many filtering options
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on

Customizability

Custom Properties
Custom event and user properties
Custom Metrics
Available from the pro plan
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
Via HTTP API or Javascript API
Max 5 custom tags + values per page
Annotations

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base