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Compare Analytics Tools
Rating
5/5
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Not a great amount of features
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
Free plan
14 days
Free plan
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited for all plans
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Adobe Analytics
You
You
Data Freshness
30 min
2 hours
Realtime
Data Retention
Up to 25 months
25 months by default
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
By default Piwik does not sample data
Some Audience Manager reports display results sampled data
Umami does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
Though data sources, API or data connectors
Browser and Server APIs, Segment and Tealium integrations
Data Export
As CSV, XML, JSON, or via an API
Through data feeds, a data warehouse or FTP and SFTP
via API as JSON file
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Piwik features a cookieless tracking option
Adobe uses tracking cookies
Umami Analytics does not use cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Via e-mail or SMS
for Business & Enterprise plans
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Daily, weekly or monthly reports
Flexible scheduled reporting
Reporting
Trend Reporting
Metric trends
Device Reporting
Device types, OS, OS versions & mobile carriers
Device breakdown
Funnel Reporting
Detailed funnel report up to 5 steps
Bar chart funnel report
Funnels and conversions
User Flow Reporting
Standard, transition & reverse Sankey charts
Fallout & Flow (Sankey chart) reports
User journey analysis
Journey maps, page flows
Segmentation
Unlimited segments
Advanced segments with Segment builder & Segment manager
Simple filters like browser, OS, and country
User segments
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Customer loyalty eCommerce report
Retention cohort report
Advanced and Enterprise
Attribution Reporting
Multi-channel attribution with 98% accuracy
Apply to metrics, breakdowns or compare models
UTM & channel attribution
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Very flexible ecommerce reporting
Revenue tracking
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Called activity map
Click and scroll maps
Session Recordings
Session replays
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom event and user properties
Custom Metrics
Also called Calculated metrics
Unlimited calculated metrics
Custom calculations
Custom Reports
Reports in Analysis workspace are customisable
Dashboards, paid plans
Custom Events
Include category, action, and optionally name and value
Up to 1.000 success events
Track everything from clicks to form submit
Annotations
Add to any graph or include them in scheduled reports or alerts
Available in Workspace
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community