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Compare Analytics Tools
Rating
5/5
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
14 days
Free plan
Free plan
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
Unlimited
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Leadinfo
Adobe Analytics
You
Data Freshness
30 min
Realtime
2 hours
Data Retention
Up to 25 months
30 days
25 months by default
12 months on FullstoryFree, paid plans not published
Data Sampling
By default Piwik does not sample data
Some Audience Manager reports display results sampled data
Data Import
Import cost data, search keywords, user/client ID and audience data
Used for bulk tagging leads
Though data sources, API or data connectors
Browser and Server APIs, Segment and Tealium integrations
Data Export
As CSV, XML, JSON, or via an API
Elaborate lead export in CSV or for Linkedin
Through data feeds, a data warehouse or FTP and SFTP
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Piwik features a cookieless tracking option
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Adobe uses tracking cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Via e-mail or SMS
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Daily, weekly or monthly reports
Daily, weekly or monthly lead overview
Flexible scheduled reporting
Reporting
Trend Reporting
Analyse your peak hours
Metric trends
Device Reporting
Device types, OS, OS versions & mobile carriers
Device breakdown
Funnel Reporting
Detailed funnel report up to 5 steps
Bar chart funnel report
Funnels and conversions
User Flow Reporting
Standard, transition & reverse Sankey charts
Fallout & Flow (Sankey chart) reports
Journey maps, page flows
Segmentation
Unlimited segments
Filter leads by country, channel or page
Advanced segments with Segment builder & Segment manager
User segments
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Customer loyalty eCommerce report
Retention cohort report
Advanced and Enterprise
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral widget
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Very flexible ecommerce reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Called activity map
Click and scroll maps
Session Recordings
Included from the Scale plan
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Define your own labels
Custom event and user properties
Custom Metrics
Also called Calculated metrics
Unlimited calculated metrics
Custom calculations
Custom Reports
Reports in Analysis workspace are customisable
Dashboards, paid plans
Custom Events
Include category, action, and optionally name and value
Define triggers to label a lead or send them to CRM
Up to 1.000 success events
Annotations
Add to any graph or include them in scheduled reports or alerts
Available in Workspace
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community