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Compare Analytics Tools
Rating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Integrations
- Branding method
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
21 days
14 days
Free plan
Free plan
Account Management
Trackable Items
30
10
10
User Seats
Unlimited
Unlimited
N/A
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mouseflow
Cloudflare Analytics
You
Data Freshness
15 minutes or more
Realtime
Realtime
Data Retention
Unlimited and customizable
12 months
6 months
12 months on FullstoryFree, paid plans not published
Data Sampling
Matomo doesn’t use data sampling
Adaptive sampling of 1-10% on all stats
Data Import
Import Google Analytics data, search keywords & server logs
through integrations
Browser and Server APIs, Segment and Tealium integrations
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
via CSV or to third-party tools by ID push
via CVS or JSON files or an API
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Mouseflow uses first-party cookies
Cloudflare analytics does not use cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via web hook
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Detailed daily, weekly and monthly reports
Hourly, daily, or weekly emails
Cloudflare does not feature email reports
Reporting
Trend Reporting
Simple visitor trend graphs
Metric trends
Device Reporting
Filter by device type, OS, browser & screen resolution
Device type, browser & OS
Device breakdown
Funnel Reporting
Basic funnel reporting
Simple funnel report, watch recordings from converters
Funnels and conversions
User Flow Reporting
With flexible Sankey chart
Journey maps, page flows
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Segment users to filter heatmaps & recordings
User segments
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Advanced and Enterprise
Attribution Reporting
Model comparison report
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, movement, scroll, attention, live & geo heatmaps
Click and scroll maps
Session Recordings
Record specific pages or only after activity or duration
Elaborate filtering & livestream options
Session replay, included in FullstoryFree
A/B Testing
A/B Testing Platform (premium feature)
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Custom triggered text, multiple choice & NPS ratings
Guides and Surveys add-on
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Flexible report design
Automatic form tracking
Dashboards, paid plans
Custom Events
Custom tagging of recordings
Cloudflare does not feature event tracking
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community