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Summary
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Not a great amount of features
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
14 days
14 days
14 days
Free plan
Account Management
Trackable Items
Unlimited
10
Unlimited
User Seats
3 to unlimited, by plan
Unlimited
Unlimited for all plans
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadinfo
Mouseflow
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
30 days
12 months
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Umami does not sample data
Data Import
Used for bulk tagging leads
through integrations
Browser and Server APIs, Segment and Tealium integrations
Data Export
Elaborate lead export in CSV or for Linkedin
via CSV or to third-party tools by ID push
via API as JSON file
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Mouseflow uses first-party cookies
Umami Analytics does not use cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Via web hook
for Business & Enterprise plans
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Daily, weekly or monthly lead overview
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Analyse your peak hours
Simple visitor trend graphs
Metric trends
Device Reporting
Filter by device type, OS, browser & screen resolution
Device breakdown
Funnel Reporting
Simple funnel report, watch recordings from converters
Funnels and conversions
User Flow Reporting
User journey analysis
Journey maps, page flows
Segmentation
Filter leads by country, channel or page
Segment users to filter heatmaps & recordings
Simple filters like browser, OS, and country
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
Simple referral widget
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Click and scroll maps
Session Recordings
Included from the Scale plan
Elaborate filtering & livestream options
Session replays
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Custom triggered text, multiple choice & NPS ratings
Guides and Surveys add-on
Customizability
Custom Properties
Define your own labels
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Automatic form tracking
Dashboards, paid plans
Custom Events
Define triggers to label a lead or send them to CRM
Custom tagging of recordings
Track everything from clicks to form submit
Annotations
Support
Support description
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community