Compare
Compare Analytics Tools
Rating
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Customisability
- Limited free version
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
14 days
14 days
Free plan
Account Management
Trackable Items
1
10
User Seats
50+
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
Mouseflow
You
Data Freshness
Realtime
Realtime
Data Retention
24 months
12 months
12 months on FullstoryFree, paid plans not published
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
through integrations
Browser and Server APIs, Segment and Tealium integrations
Data Export
Export raw daily visit data via API
via CSV or to third-party tools by ID push
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Woopra relies on first-party cookies.
Mouseflow uses first-party cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Via web hook
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Simple visitor trend graphs
Metric trends
Device Reporting
Filter by device type, OS, browser & screen resolution
Device breakdown
Funnel Reporting
Simple funnel report, watch recordings from converters
Funnels and conversions
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Journey maps, page flows
Segmentation
Create dynamic segments based on any combination of criteria
Segment users to filter heatmaps & recordings
User segments
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Advanced and Enterprise
Attribution Reporting
Ecommerce Reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Click and scroll maps
Session Recordings
Elaborate filtering & livestream options
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Custom triggered text, multiple choice & NPS ratings
Guides and Surveys add-on
Customizability
Custom Properties
Custom event and user properties
Custom Metrics
Available from the pro plan
Custom calculations
Custom Reports
Automatic form tracking
Dashboards, paid plans
Custom Events
Via HTTP API or Javascript API
Custom tagging of recordings
Annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Add a tool
- Adobe Analytics
- Amplitude
- Chartbeat
- Clicky
- Cloudflare Analytics
- Crazy Egg
- Fathom Analytics
- Google Analytics 4
- Heap
- Hotjar
- Lead Forensics
- Leadfeeder
- Leadinfo
- Lucky Orange
- Matomo Analytics
- Microsoft Clarity
- Mixpanel
- Open Web Analytics
- Pendo
- Pirsch Analytics
- Piwik PRO
- Plausible Analytics
- Posthog
- Simple Analytics
- Snitcher
- Snowplow Analytics
- Statcounter
- Swetrix
- Umami
- Usermaven