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Compare Analytics Tools
Rating
5/5
4/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Limited features
- No audience reporting features
- Limited reporting features
- Limited integrations
- Relatively new player
- No self-hosting option
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Clarity | Free |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
30 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
1-10+ depending on plan
Unlimited
Unlimited
User Seats
1-10+ depending on plan
Unlimited
3+ depending on plan
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
3-5+ years depending on plan
13 months
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Limited data sampling in reports with over 20M pageviews
Usermaven does not sample data
Data Import
e.g. import GA data
Google Analytics importer
Browser and Server APIs, Segment and Tealium integrations
Data Export
Export your data to CSV
Via API or CSV
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Plausible is cookieless by default.
Clarity uses first-party cookies
Cookieless tracking available
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
Threshold-based alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Weekly or monthly email reporting
Scheduled email reports
Reporting
Trend Reporting
Metric trends
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Device breakdown
Funnel Reporting
AI-powered funnel analysis
Funnels and conversions
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
User journey visualization
Journey maps, page flows
Segmentation
Use filters to segment your audience
Segments & cohorts
User segments
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Advanced and Enterprise
Attribution Reporting
Simple referral metrics
Multi-touch attribution with 7 models
Ecommerce Reporting
Ecommerce revenue tracking
Revenue attribution
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Click and scroll maps
Session Recordings
Filter by actions, duration, pages & device
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom properties
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Custom dashboards
Dashboards, paid plans
Custom Events
By means of adding CSS classes
Auto-captured events
Annotations
Support
Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support is available via chat, email and the support center.
Usermaven offers documentation, live chat support, and email support.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community