Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Limited reporting features
- Limited integrations
- Limited free plan
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Clarity | Free |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
30 days
30 days
Free plan
Account Management
Trackable Items
Unlimited
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Statcounter
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
13 months
Unlimited*
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
Import Google keyword data
Import from Plausible, Fathom or Google Analytics
Browser and Server APIs, Segment and Tealium integrations
Data Export
To a spreadsheet or other third party software.
via API or CSV
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- GDPR
- CCPA
- ePrivacy
- PECR
- GDPR
- CCPA
Cookieless
Clarity uses first-party cookies
Statcounter uses cookies
Pirsch Analytics does not use cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Important visitor alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Detailed, mobile-friendly reports
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Metric trends
Device Reporting
Device type, browser & OS widgets
Device type, browser, OS & screen resolution
Device type, OS, Browser, Browser version, Screen size
Device breakdown
Funnel Reporting
Analyze Funnels
Funnels and conversions
User Flow Reporting
Simple ordered list of pages visited
Entry and exit pages
Journey maps, page flows
Segmentation
Extensive filtering by any metric
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
Simple referral metrics
Simple referral & UTM sources
Ecommerce Reporting
Possible with custom events and goals
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Click and scroll maps
Session Recordings
Filter by actions, duration, pages & device
Recordings with many filtering options
Session replay, included in FullstoryFree
A/B Testing
Tag-based A/B testing and segmentation
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
As part of custom events
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
Max 5 custom tags + values per page
With additional metadata fields (key-value pairs).
Annotations
Support
Support description
Support is available via chat, email and the support center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Email support, public Discord server
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community