Compare
Compare Analytics Tools
Rating
4/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Limited reporting features
- Limited integrations
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Not a great amount of features
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Clarity | Free |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
30 days
14 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited for all plans
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Crazy Egg
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
13 months
Between 3 & 24 months depending on the plan
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Umami does not sample data
Data Import
Browser and Server APIs, Segment and Tealium integrations
Data Export
Download reports or snapshots as a zipfile or CSV
via API as JSON file
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Clarity uses first-party cookies
Crazy Egg uses first-party cookies
Umami Analytics does not use cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
for Business & Enterprise plans
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Metric trends
Device Reporting
Device type, browser & OS widgets
See which device the user used
Device breakdown
Funnel Reporting
Funnels and conversions
User Flow Reporting
User journey analysis
Journey maps, page flows
Segmentation
Segment users by device, location, etc.
Simple filters like browser, OS, and country
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
Simple referral metrics
By means of referral tracking
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Click and scroll maps
Session Recordings
Filter by actions, duration, pages & device
Session replays
Session replay, included in FullstoryFree
A/B Testing
With realtime results
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Surveys, NPS scores & ratings
Guides and Surveys add-on
Customizability
Custom Properties
Custom tagging for segmenting users
Custom event and user properties
Custom Metrics
Custom users variables
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
Track everything from clicks to form submit
Annotations
Support
Support description
Support is available via chat, email and the support center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community