Compare
Compare Analytics Tools
Rating
4/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Limited reporting features
- Limited integrations
- Limited features
- Cluttered interface
- Crashes sometimes
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Clarity | Free |
| Essentials | On req. |
| Automate | On req. |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
7 days
14 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Lead Forensics
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
13 months
3 months
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
by means of an API
Browser and Server APIs, Segment and Tealium integrations
Data Export
by means of an API
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Clarity uses first-party cookies
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Reporting
Trend Reporting
Metric trends
Device Reporting
Device type, browser & OS widgets
Device breakdown
Funnel Reporting
Funnels and conversions
User Flow Reporting
Journey maps, page flows
Segmentation
User segments
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Advanced and Enterprise
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Click and scroll maps
Session Recordings
Filter by actions, duration, pages & device
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
also called triggers
Annotations
Support
Support description
Support is available via chat, email and the support center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community