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Compare Analytics Tools
Rating
4/5
4/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
1
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
1
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
Hotjar
Pendo
You
Data Freshness
Realtime
30 minutes
Hourly updates
Data Retention
Unlimited
12 months
84 months
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
Via one-off script or Ingestion API
Send user data to Hotjar to enhance analysis
Import historical data by CSV
Browser and Server APIs, Segment and Tealium integrations
Data Export
Via raw data export API
Export recording meta data
Export feedback & reports by CSV or pull data to BI tool
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Mixpanel relies on first-party cookies
Hotjar relies on first-party cookies.
Pendo uses first-party cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
in the interface, via e-mail or Slack
Guide, Page & Feature alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Same as custom alerts
e.g. daily survey responses reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Metric trends
Device Reporting
See on which device the user was
Device breakdown
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Discover why users drop off
Funnels and conversions
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Journey maps, page flows
Segmentation
Automatically find interesting segments & receive per email
Create custom filters for recordings
User segments
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
See Cohort analysis
Advanced and Enterprise
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Unlimited
Click and scroll maps
Session Recordings
Record all interaction with your site
Session replay, included in FullstoryFree
A/B Testing
Experiments
No A/B testing tool only integrations
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Place NPS ratings or a survey pop-up on every page
Guides and Surveys add-on
Customizability
Custom Properties
Custom event and user properties
Custom Metrics
Max 255 properties per event
Custom calculations
Custom Reports
Unlimited custom dahboards & reports
Change the widgets of a report
Dashboards, paid plans
Custom Events
Combine events into a custom event
Track and filter sessions & heatmaps
Annotations
Directly on the linechart in Insights
Hotjar does not have annotations
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community