Compare
Compare Analytics Tools
Rating
4/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited free plan
- Not a great amount of features
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
30 days
14 days
Free plan
Account Management
Trackable Items
Unlimited
1
Unlimited
User Seats
1
Unlimited
Unlimited for all plans
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Hotjar
Statcounter
You
You
Data Freshness
30 minutes
Realtime
Realtime
Data Retention
12 months
Unlimited*
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Umami does not sample data
Data Import
Send user data to Hotjar to enhance analysis
Import Google keyword data
Browser and Server APIs, Segment and Tealium integrations
Data Export
Export recording meta data
To a spreadsheet or other third party software.
via API as JSON file
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Hotjar relies on first-party cookies.
Statcounter uses cookies
Umami Analytics does not use cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Important visitor alerts
for Business & Enterprise plans
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
e.g. daily survey responses reports
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Metric trends
Device Reporting
See on which device the user was
Device type, browser, OS & screen resolution
Device breakdown
Funnel Reporting
Discover why users drop off
Funnels and conversions
User Flow Reporting
Simple ordered list of pages visited
User journey analysis
Journey maps, page flows
Segmentation
Create custom filters for recordings
Simple filters like browser, OS, and country
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
Simple referral & UTM sources
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Unlimited
Click and scroll maps
Session Recordings
Record all interaction with your site
Recordings with many filtering options
Session replays
Session replay, included in FullstoryFree
A/B Testing
No A/B testing tool only integrations
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Place NPS ratings or a survey pop-up on every page
Guides and Surveys add-on
Customizability
Custom Properties
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
Track and filter sessions & heatmaps
Max 5 custom tags + values per page
Track everything from clicks to form submit
Annotations
Hotjar does not have annotations
Support
Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community