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Compare Analytics Tools
Rating
4/5
5/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Customisability
- Limited free version
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
14 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
1
Unlimited
Unlimited
User Seats
50+
1
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
Hotjar
Adobe Analytics
You
Data Freshness
Realtime
30 minutes
2 hours
Data Retention
24 months
12 months
25 months by default
12 months on FullstoryFree, paid plans not published
Data Sampling
Woopra never uses any kind of sampling
Some Audience Manager reports display results sampled data
Data Import
Import raw visit data with actions and visitor properties via API
Send user data to Hotjar to enhance analysis
Though data sources, API or data connectors
Browser and Server APIs, Segment and Tealium integrations
Data Export
Export raw daily visit data via API
Export recording meta data
Through data feeds, a data warehouse or FTP and SFTP
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Woopra relies on first-party cookies.
Hotjar relies on first-party cookies.
Adobe uses tracking cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
in the interface, via e-mail or Slack
Via e-mail or SMS
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
e.g. daily survey responses reports
Flexible scheduled reporting
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Metric trends
Device Reporting
See on which device the user was
Device types, OS, OS versions & mobile carriers
Device breakdown
Funnel Reporting
Discover why users drop off
Bar chart funnel report
Funnels and conversions
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Fallout & Flow (Sankey chart) reports
Journey maps, page flows
Segmentation
Create dynamic segments based on any combination of criteria
Create custom filters for recordings
Advanced segments with Segment builder & Segment manager
User segments
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Churn, rolling & latency tables
Retention Reporting
Uncover at-risk users and discover engaged users
Retention cohort report
Advanced and Enterprise
Attribution Reporting
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Very flexible ecommerce reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Unlimited
Called activity map
Click and scroll maps
Session Recordings
Record all interaction with your site
Session replay, included in FullstoryFree
A/B Testing
No A/B testing tool only integrations
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Place NPS ratings or a survey pop-up on every page
Guides and Surveys add-on
Customizability
Custom Properties
Custom event and user properties
Custom Metrics
Available from the pro plan
Unlimited calculated metrics
Custom calculations
Custom Reports
Reports in Analysis workspace are customisable
Dashboards, paid plans
Custom Events
Via HTTP API or Javascript API
Track and filter sessions & heatmaps
Up to 1.000 success events
Annotations
Hotjar does not have annotations
Available in Workspace
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community