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Rating

4/5

Summary

Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.

Pros

Interface is easy to understand
Great support options
Reporting is in realtime
Good community

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Permanent free plan with session replay
Choice of EU or US data center
SOC 2 and ISO 27001, 27701 and 42001 certifications
Warehouse sync to BigQuery, Snowflake and Redshift

Cons

Event setup requires tech skills
Contains hard to discover features
Has a steep learning curve

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Paid prices not published
Dashboards and StoryAI not in the free plan
Alerts and retention reports need an Advanced or Enterprise plan
Moving to the EU data center means opening a new account

Pricing information

Starting Price

Free	Free
Enterprise	On req.

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

FullstoryFree	Free
Business	On req.
Advanced	On req.
Enterprise	On req.

Free trial period

Free plan

Account Management

Trackable Items

User Seats

Unlimited

10 on FullstoryFree, paid plans not published

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Mixpanel

You

Data Freshness

Realtime

Data Retention

Unlimited

12 months

12 months on FullstoryFree, paid plans not published

Data Sampling

Data Import

Via one-off script or Ingestion API

Browser and Server APIs, Segment and Tealium integrations

Data Export

Via raw data export API

Via CSV or API

Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on

Compliance

GDPR
CCPA
HIPAA

GDPR
CCPA
HIPAA

GDPR
CCPA

Cookieless

Mixpanel relies on first-party cookies

Heap relies on first-party cookies

Capture needs the first-party fs_uid cookie

Alerts & Automation

Custom Alerts

Hourly, daily, or weekly base on event threshold

Via Slack or email

Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise

Email Reports

Same as custom alerts

Schedule regular emails for important charts

Reporting

Trend Reporting

Metric trends

Device Reporting

Device breakdown

Funnel Reporting

Funnel trend, time to convert & frequency visualisations

With quantitative measurement of user friction & step suggestions

Funnels and conversions

User Flow Reporting

Sankey chart with selected, immediate & drop off events

Sankey chart with path comparison

Journey maps, page flows

Segmentation

Automatically find interesting segments & receive per email

Quickly identify patterns in user behavior

User segments

Cohort Reports

User cohorts of users to filter reports

Retention Reporting

Retention curves, trends & user cohort buckets

Advanced and Enterprise

Attribution Reporting

Simple UTM tracking with "first touch" attribution

Track UTM parameters or initial referrer sources

Ecommerce Reporting

Option to track purchases but no special reporting

Easy setup with eCommerce Activation Kit

Order Completed and Product Purchased events

User Experience Features

Heatmaps

Click and scroll maps

Session Recordings

Automatically filters relevant replays

Session replay, included in FullstoryFree

A/B Testing

Experiments

A/B experiments in Guides and Surveys add-on; Optimizely integration

User Feedback

Track NPS score events in surveys

Guides and Surveys add-on

Customizability

Custom Properties

Custom event and user properties

Custom Metrics

Max 255 properties per event

Custom calculations

Custom Reports

Unlimited custom dahboards & reports

Dashboards, paid plans

Custom Events

Combine events into a custom event

Annotations

Directly on the linechart in Insights

Support

Support description

Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

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