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Rating

5/5

Summary

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.

Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.

Pros

Ease of use
Great authorisation management
Packed with features
Community forum
Intergrated tag & consent management

Lightweight
Open-source
Cookieless
EU cloud infrastructure

Permanent free plan with session replay
Choice of EU or US data center
SOC 2 and ISO 27001, 27701 and 42001 certifications
Warehouse sync to BigQuery, Snowflake and Redshift

Cons

No progressive payment plan
Ecommerce reporting can be improved

Limited features
No audience reporting features

Paid prices not published
Dashboards and StoryAI not in the free plan
Alerts and retention reports need an Advanced or Enterprise plan
Moving to the EU data center means opening a new account

Pricing information

Starting Price

Core - 500k	€35 p/m
Enterprise	€366 p/m

10k page views	$9 p/m
Enterprise	On req.
200k page views	$29 p/m
100k page views	$19 p/m
500k page views	$49 p/m
1M page views	$69 p/m
2M page views	$89 p/m
5M page views	$129 p/m
10M page views	$169 p/m

FullstoryFree	Free
Business	On req.
Advanced	On req.
Enterprise	On req.

Free trial period

Free plan

30 days

Free plan

Account Management

Trackable Items

10 sites or apps (free) Unlimited (Enterprise)

1-10+ depending on plan

User Seats

Unlimited

1-10+ depending on plan

10 on FullstoryFree, paid plans not published

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)

European Economic Area (EEA)
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Data Freshness

30 min

Realtime

Data Retention

Up to 25 months

3-5+ years depending on plan

12 months on FullstoryFree, paid plans not published

Data Sampling

By default Piwik does not sample data

Limited data sampling in reports with over 20M pageviews

Data Import

Import cost data, search keywords, user/client ID and audience data

e.g. import GA data

Browser and Server APIs, Segment and Tealium integrations

Data Export

As CSV, XML, JSON, or via an API

Export your data to CSV

Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on

Compliance

GDPR
CCPA
HIPAA
LGPD
ePrivacy
PECR

GDPR
CCPA
PECR

GDPR
CCPA

Cookieless

Piwik features a cookieless tracking option

Plausible is cookieless by default.

Capture needs the first-party fs_uid cookie

Alerts & Automation

Custom Alerts

Email alerts based on thresholds

Traffic spike notifications through Slack or email

Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise

Email Reports

Daily, weekly or monthly reports

Weekly or monthly email reporting

Reporting

Trend Reporting

Metric trends

Device Reporting

Device type, browser & OS

Device breakdown

Funnel Reporting

Detailed funnel report up to 5 steps

Funnels and conversions

User Flow Reporting

Standard, transition & reverse Sankey charts

Basic reporting by looking at Entry & Exit pages

Journey maps, page flows

Segmentation

Unlimited segments

Use filters to segment your audience

User segments

Cohort Reports

Retention Reporting

Customer loyalty eCommerce report

Advanced and Enterprise

Attribution Reporting

Multi-channel attribution with 98% accuracy

Ecommerce Reporting

Overview, order list, product, days and sessions to purchase & customer loyalty

Ecommerce revenue tracking

Order Completed and Product Purchased events

User Experience Features

Heatmaps

Create an overlay with the site inspector Chrome extension

Click and scroll maps

Session Recordings

Session replay, included in FullstoryFree

A/B Testing

A/B experiments in Guides and Surveys add-on; Optimizely integration

User Feedback

Guides and Surveys add-on

Customizability

Custom Properties

200 slots for each scope and they can't be removed

Custom Properties (Business plan and above)

Custom event and user properties

Custom Metrics

Also called Calculated metrics

Custom calculations

Custom Reports

Dashboards, paid plans

Custom Events

Include category, action, and optionally name and value

By means of adding CSS classes

Annotations

Add to any graph or include them in scheduled reports or alerts

Support

Support description

Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.

Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

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