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Compare Analytics Tools
Rating
5/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Relatively new player
- No self-hosting option
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
Unlimited for all plans
Unlimited
3+ depending on plan
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Adobe Analytics
You
You
Data Freshness
Realtime
2 hours
Realtime
Data Retention
Unlimited
25 months by default
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Some Audience Manager reports display results sampled data
Usermaven does not sample data
Data Import
Via SDK, API, GCS, AWS & more
Though data sources, API or data connectors
Google Analytics importer
Browser and Server APIs, Segment and Tealium integrations
Data Export
To GCS, BigQuery, Redshift & more
Through data feeds, a data warehouse or FTP and SFTP
Via API or CSV
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Adobe uses tracking cookies
Cookieless tracking available
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Via e-mail or SMS
Threshold-based alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Subscribe to dashboard for daily reports
Flexible scheduled reporting
Scheduled email reports
Reporting
Trend Reporting
Metric trends
Device Reporting
Device types, OS, OS versions & mobile carriers
Device breakdown
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Bar chart funnel report
AI-powered funnel analysis
Funnels and conversions
User Flow Reporting
Standard & reverse Sankey charts
Fallout & Flow (Sankey chart) reports
User journey visualization
Journey maps, page flows
Segmentation
Advanced segments with Segment builder & Segment manager
Segments & cohorts
User segments
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention Analysis and Lifecycle charts
Retention cohort report
Retention analysis (Business plan)
Advanced and Enterprise
Attribution Reporting
Apply to metrics, breakdowns or compare models
Multi-touch attribution with 7 models
Ecommerce Reporting
Elaborate Ecommerce reporting
Very flexible ecommerce reporting
Revenue attribution
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Called activity map
Click and scroll maps
Session Recordings
Session Replay
Session replay, included in FullstoryFree
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys
Guides and Surveys add-on
Customizability
Custom Properties
Custom properties
Custom event and user properties
Custom Metrics
20 custom formulas to create the metric you need
Unlimited calculated metrics
Custom calculations
Custom Reports
Reports in Analysis workspace are customisable
Custom dashboards
Dashboards, paid plans
Custom Events
Create a custom event from existing events
Up to 1.000 success events
Auto-captured events
Annotations
Available in Workspace
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Usermaven offers documentation, live chat support, and email support.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community