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Compare Analytics Tools
Rating
5/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
14 days
30 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
Unlimited for all plans
3 to unlimited, by plan
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Leadinfo
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 days
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Used for bulk tagging leads
Import from Plausible, Fathom or Google Analytics
Browser and Server APIs, Segment and Tealium integrations
Data Export
To GCS, BigQuery, Redshift & more
Elaborate lead export in CSV or for Linkedin
via API or CSV
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- PECR
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Pirsch Analytics does not use cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly or monthly lead overview
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Analyse your peak hours
Metric trends
Device Reporting
Device type, OS, Browser, Browser version, Screen size
Device breakdown
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Analyze Funnels
Funnels and conversions
User Flow Reporting
Standard & reverse Sankey charts
Entry and exit pages
Journey maps, page flows
Segmentation
Filter leads by country, channel or page
Extensive filtering by any metric
User segments
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Advanced and Enterprise
Attribution Reporting
Simple referral widget
Ecommerce Reporting
Elaborate Ecommerce reporting
Possible with custom events and goals
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click and scroll maps
Session Recordings
Session Replay
Included from the Scale plan
Session replay, included in FullstoryFree
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Tag-based A/B testing and segmentation
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys
Guides and Surveys add-on
Customizability
Custom Properties
Define your own labels
As part of custom events
Custom event and user properties
Custom Metrics
20 custom formulas to create the metric you need
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
Create a custom event from existing events
Define triggers to label a lead or send them to CRM
With additional metadata fields (key-value pairs).
Annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Email support, public Discord server
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community