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Compare Analytics Tools
Rating
5/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- No progressive payment plan
- Ecommerce reporting can be improved
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
Unlimited
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
User Seats
Unlimited for all plans
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
You
Data Freshness
Realtime
30 min
Realtime
Data Retention
Unlimited
Up to 25 months
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
By default Piwik does not sample data
Data Import
Via SDK, API, GCS, AWS & more
Import cost data, search keywords, user/client ID and audience data
Historical data ingestion
Browser and Server APIs, Segment and Tealium integrations
Data Export
To GCS, BigQuery, Redshift & more
As CSV, XML, JSON, or via an API
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Piwik features a cookieless tracking option
Posthog has the option to be used without cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Receive alerts via Slack or email
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly or monthly reports
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Metric trends
Device Reporting
Device breakdown
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Detailed funnel report up to 5 steps
Funnels and conversions
User Flow Reporting
Standard & reverse Sankey charts
Standard, transition & reverse Sankey charts
Journey maps, page flows
Segmentation
Unlimited segments
User segments
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Customer loyalty eCommerce report
Advanced and Enterprise
Attribution Reporting
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Elaborate Ecommerce reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Click and scroll maps
Session Recordings
Session Replay
Session replay, included in FullstoryFree
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Feature flags and A/B testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys
Surveys
Guides and Surveys add-on
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom event and user properties
Custom Metrics
20 custom formulas to create the metric you need
Also called Calculated metrics
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
Create a custom event from existing events
Include category, action, and optionally name and value
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community