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Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- No data import
- Short free trial
- Limited features
- Customisability
- Limited free version
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Pro | $999+ p/m |
| Enterprise | On req. |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
30 days
14 days
Free plan
Free plan
Account Management
Trackable Items
50
1
Unlimited
User Seats
Unlimited
50+
Unlimited for all plans
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Woopra
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
Unlimited
24 months
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Woopra never uses any kind of sampling
Data Import
Google Analytics importer
Import raw visit data with actions and visitor properties via API
Via SDK, API, GCS, AWS & more
Browser and Server APIs, Segment and Tealium integrations
Data Export
One-click CSV export
Export raw daily visit data via API
To GCS, BigQuery, Redshift & more
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Woopra relies on first-party cookies.
Amplitude relies on first-party cookies.
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Weekly or monthly reporting
Subscribe to dashboard for daily reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Metric trends
Device Reporting
Device type, browser & OS
Device breakdown
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Funnels and conversions
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard & reverse Sankey charts
Journey maps, page flows
Segmentation
Instant filters on any data point
Create dynamic segments based on any combination of criteria
User segments
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Retention Analysis and Lifecycle charts
Advanced and Enterprise
Attribution Reporting
Ecommerce Reporting
By means of custom events
Elaborate Ecommerce reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click and scroll maps
Session Recordings
Session Replay
Session replay, included in FullstoryFree
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys
Guides and Surveys add-on
Customizability
Custom Properties
Custom event and user properties
Custom Metrics
Available from the pro plan
20 custom formulas to create the metric you need
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
Can include: name, ID & value
Via HTTP API or Javascript API
Create a custom event from existing events
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Woopra offers support by phone, email, and an extensive knowledge base.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community