Compare
Compare Analytics Tools
Matomo Analytics
Free plan
Only Matomo Analytics has:
- Data Sampling
- Cookieless
- Cohort Reports
- Annotations
Contentsquare (Hotjar)
Free plan
No feature only Contentsquare (Hotjar) has.
Leadinfo
From €69 per month
No feature only Leadinfo has.
Fullstory
Free plan
No feature only Fullstory has.
Matomo Analytics
Contentsquare (Hotjar)
Leadinfo
FullstorySummary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Integrations
- Branding method
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
- On-PremiseFree
- Cloud€19+ p/m
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
- Starter€69+ p/m
- Scale€159+ p/m
- Pro€359+ p/m
- 5.000+ company ID'sOn req.
- FullstoryFreeFree
- BusinessOn req.
- AdvancedOn req.
- EnterpriseOn req.
Free trial period
21 days
Free plan
14 days
Free plan
Account Management
Trackable Items
30
Unlimited
Unlimited
User Seats
Unlimited
1
3 to unlimited, by plan
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Contentsquare (Hotjar)
Leadinfo
You
Data Freshness
15 minutes or more
30 minutes
Realtime
Data Retention
Unlimited and customizable
12 months
30 days
12 months on FullstoryFree, paid plans not published
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Send user data to Hotjar to enhance analysis
Used for bulk tagging leads
Browser and Server APIs, Segment and Tealium integrations
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export recording meta data
Elaborate lead export in CSV or for Linkedin
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Hotjar relies on first-party cookies.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
in the interface, via e-mail or Slack
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Detailed daily, weekly and monthly reports
e.g. daily survey responses reports
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Analyse your peak hours
Metric trends
Device Reporting
See on which device the user was
Device breakdown
Funnel Reporting
Basic funnel reporting
Discover why users drop off
Funnels and conversions
User Flow Reporting
With flexible Sankey chart
Journey maps, page flows
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create custom filters for recordings
Filter leads by country, channel or page
User segments
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Advanced and Enterprise
Attribution Reporting
Model comparison report
Simple referral widget
Ecommerce Reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Unlimited
Click and scroll maps
Session Recordings
Record specific pages or only after activity or duration
Record all interaction with your site
Included from the Scale plan
Session replay, included in FullstoryFree
A/B Testing
A/B Testing Platform (premium feature)
No A/B testing tool only integrations
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Place NPS ratings or a survey pop-up on every page
Guides and Surveys add-on
Customizability
Custom Properties
5-15 for each scope and can't delete them
Define your own labels
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Flexible report design
Dashboards, paid plans
Custom Events
Track and filter sessions & heatmaps
Define triggers to label a lead or send them to CRM
Annotations
On any graph or via API
Hotjar does not have annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Matomo AnalyticsContentsquare (Hotjar)LeadinfoFullstory