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Compare Analytics Tools
Rating
5/5
5/5
4/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Integrations
- Branding method
- No progressive payment plan
- Ecommerce reporting can be improved
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Enterprise | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
21 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
30
10 sites or apps (free) Unlimited (Enterprise)
1
User Seats
Unlimited
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Mixpanel
You
Data Freshness
15 minutes or more
30 min
Realtime
Data Retention
Unlimited and customizable
Up to 25 months
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Matomo doesn’t use data sampling
By default Piwik does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Import cost data, search keywords, user/client ID and audience data
Via one-off script or Ingestion API
Browser and Server APIs, Segment and Tealium integrations
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
As CSV, XML, JSON, or via an API
Via raw data export API
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Piwik features a cookieless tracking option
Mixpanel relies on first-party cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Email alerts based on thresholds
Hourly, daily, or weekly base on event threshold
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly or monthly reports
Same as custom alerts
Reporting
Trend Reporting
Metric trends
Device Reporting
Device breakdown
Funnel Reporting
Basic funnel reporting
Detailed funnel report up to 5 steps
Funnel trend, time to convert & frequency visualisations
Funnels and conversions
User Flow Reporting
With flexible Sankey chart
Standard, transition & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Journey maps, page flows
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Unlimited segments
Automatically find interesting segments & receive per email
User segments
Cohort Reports
Analyse and segment by cohort
User cohorts of users to filter reports
Retention Reporting
Customer loyalty eCommerce report
Retention curves, trends & user cohort buckets
Advanced and Enterprise
Attribution Reporting
Model comparison report
Multi-channel attribution with 98% accuracy
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Option to track purchases but no special reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Create an overlay with the site inspector Chrome extension
Click and scroll maps
Session Recordings
Record specific pages or only after activity or duration
Session replay, included in FullstoryFree
A/B Testing
A/B Testing Platform (premium feature)
Experiments
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
5-15 for each scope and can't delete them
200 slots for each scope and they can't be removed
Custom event and user properties
Custom Metrics
Also called Calculated metrics
Max 255 properties per event
Custom calculations
Custom Reports
Flexible report design
Unlimited custom dahboards & reports
Dashboards, paid plans
Custom Events
Include category, action, and optionally name and value
Combine events into a custom event
Annotations
On any graph or via API
Add to any graph or include them in scheduled reports or alerts
Directly on the linechart in Insights
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community