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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

User / account segmentation
Realtime
Integrations
Feature revenue reporting
Simple implementation

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Permanent free plan with session replay
Choice of EU or US data center
SOC 2 and ISO 27001, 27701 and 42001 certifications
Warehouse sync to BigQuery, Snowflake and Redshift

Cons

Integrations
Branding method

Customisability
Limited free version

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Paid prices not published
Dashboards and StoryAI not in the free plan
Alerts and retention reports need an Advanced or Enterprise plan
Moving to the EU data center means opening a new account

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

Pro	$999+ p/m
Enterprise	On req.

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

FullstoryFree	Free
Business	On req.
Advanced	On req.
Enterprise	On req.

Free trial period

21 days

14 days

Free plan

Account Management

Trackable Items

User Seats

Unlimited

50+

Unlimited

10 on FullstoryFree, paid plans not published

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

United States

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Woopra

You

Data Freshness

15 minutes or more

Realtime

Data Retention

Unlimited and customizable

24 months

12 months

12 months on FullstoryFree, paid plans not published

Data Sampling

Matomo doesn’t use data sampling

Woopra never uses any kind of sampling

Data Import

Import Google Analytics data, search keywords & server logs

Import raw visit data with actions and visitor properties via API

Browser and Server APIs, Segment and Tealium integrations

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

Export raw daily visit data via API

Via CSV or API

Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on

Compliance

GDPR
CCPA
ePrivacy

GDPR

GDPR
CCPA
HIPAA

GDPR
CCPA

Cookieless

Matomo offers cookieless tracking.

Woopra relies on first-party cookies.

Heap relies on first-party cookies

Capture needs the first-party fs_uid cookie

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Automatically trigger emails, slack messages or update Salesforce fields

Via Slack or email

Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise

Email Reports

Detailed daily, weekly and monthly reports

Schedule regular emails for important charts

Reporting

Trend Reporting

Measure by feature, subscription changes by location, campaign performance by source & more

Metric trends

Device Reporting

Device breakdown

Funnel Reporting

Basic funnel reporting

With quantitative measurement of user friction & step suggestions

Funnels and conversions

User Flow Reporting

With flexible Sankey chart

Combine any set of actions or attributes in Sankey charts

Sankey chart with path comparison

Journey maps, page flows

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Create dynamic segments based on any combination of criteria

Quickly identify patterns in user behavior

User segments

Cohort Reports

Analyse and segment by cohort

Breakdown acquisition date, signup date, first purchase date & more

Retention Reporting

Uncover at-risk users and discover engaged users

Advanced and Enterprise

Attribution Reporting

Model comparison report

Track UTM parameters or initial referrer sources

Ecommerce Reporting

Easy setup with eCommerce Activation Kit

Order Completed and Product Purchased events

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Click and scroll maps

Session Recordings

Record specific pages or only after activity or duration

Automatically filters relevant replays

Session replay, included in FullstoryFree

A/B Testing

A/B Testing Platform (premium feature)

A/B experiments in Guides and Surveys add-on; Optimizely integration

User Feedback

Track NPS score events in surveys

Guides and Surveys add-on

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom event and user properties

Custom Metrics

Available from the pro plan

Custom calculations

Custom Reports

Flexible report design

Dashboards, paid plans

Custom Events

Via HTTP API or Javascript API

Annotations

On any graph or via API

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Woopra offers support by phone, email, and an extensive knowledge base.

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community