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Analytics tools

Elevar

In Server-side Tracking

Key facts

Category
Server-side Tracking
Starting price
Free plan
Free trial
15 days
Free tier
Base plan: up to 100 orders per month and up to 2 destinations
Tagging engine
Own tagging platform
Hosting
Elevar runs the servers on Google Cloud Platform (serverless, with Pub/Sub for message delivery). Own servers are not supported. Regions are not stated
Last updated
30 October 2026

From the vendor's own pages. How we research tools

About Elevar

Elevar is a server-side tracking and data layer platform built mainly for Shopify stores. The Shopify app is published by Elevar, LLC, and the docs now say Elevar is part of Audiense. It adds a data layer to the storefront and sends events from its own servers to destinations such as GA4, Google Ads, Meta, TikTok and Klaviyo.

Elevar does not run on server-side Google Tag Manager. Its docs say it is hosted on Google Cloud Platform on serverless infrastructure and that using your own servers is not supported. Web GTM is optional, and a GTM-less setup is available. Headless and non-Shopify sites are covered through a subdomain source.

Pricing is by orders per month, in US dollars. A free Base plan covers up to 100 orders, paid plans start at $225 per month for 2,000 orders, and extra orders and extra destinations are billed on top. The docs do not state which regions the servers run in.

Pros
  • Free Base plan with server-side tracking
  • Built for Shopify, with a data layer and checkout events
  • Server Events Log shows success or error for each event sent
  • Automated alerts when tracking accuracy drops below a target
  • Failed messages are retried and Shopify webhook events are replayed after an outage
Cons
  • Priced by orders per month, with overage per extra order
  • Number of destinations is capped per plan, extra ones cost $125 per month each
  • Base and Core plans only allow advertising and analytics destinations
  • Running on your own server or in your own cloud is not supported
  • Server regions are not documented

Software type

We classified Elevar as Server-side Tracking. In addition, Elevar is proprietary software.

Software details

Product of Elevar, LLC

Headquartered in Fort Worth, United States

getelevar.com

Elevar Pricing

Base

Free plan. Prices are in US dollars.

  • Up to 100 orders per month
  • Up to 2 destinations (advertising or analytics)
  • $0.75 per extra order
  • Basic support (AI chat and knowledge base)
  • Server-side tracking, data layer, session enrichment, monitoring

Price

Free

Core

15-day free trial. Prices are in US dollars.

  • Up to 2,000 orders per month
  • Up to 2 destinations (advertising or analytics)
  • $0.50 per extra order
  • Standard support (within 24 hours)

Price

$225 per month

Advanced

15-day free trial. Prices are in US dollars.

  • Up to 10,000 orders per month
  • Up to 4 destinations
  • $0.15 per extra order
  • Custom events and triggers, profit signals
  • Affiliate, attribution/BI and email/SMS destination types
  • Standard support (within 24 hours)

Price

$650 per month

Premium

15-day free trial. Prices are in US dollars.

  • Up to 30,000 orders per month
  • Up to 10 destinations
  • $0.10 per extra order
  • Elevar API framework access, predicted LTV
  • Global markets and multi-storefront support
  • Priority support (within 12 hours)

Price

$1,250 per month

Elite

Listed on the Elevar pricing page, not on the Shopify App Store listing. Prices are in US dollars.

  • Up to 75,000 orders per month, with room to scale
  • Up to 25 destinations
  • $0.04 per extra order
  • Priority support (within 12 hours)

Price

From $3,000 per month

*Additional taxes may apply depending on your country.

Free trial period

15 days

Free tier

Base plan: up to 100 orders per month and up to 2 destinations

Billed by

Orders per month

Support

Base plan customers get an in-app chatbot and a knowledge base. Core and Advanced plans get in-app support tickets with a stated response within 24 hours, and Premium and Elite get priority support within 12 hours. Paid add-ons include implementation services and analyst services.

Support options

Ticketing system, Knowledge base

Knowledge Base

Platform

Tagging engine

Own tagging platform

Product type

Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers

Destinations

Server-side destinations including Google Ads, GA4, Meta, TikTok, Klaviyo, Attentive, Awin, BigQuery and Google Pub/Sub; the Shopify listing says 50+ integrations

Shop and CMS apps

Shopify app (Plus, non-Plus and headless); non-Shopify and headless sites through a subdomain source

Account Security

Not documented

Hosting

Hosting

Elevar runs the servers on Google Cloud Platform (serverless, with Pub/Sub for message delivery). Own servers are not supported. Regions are not stated

Data Center Locations

Not documented

Custom domain

On Shopify, requests go to the same subdomain as the storefront. Headless and non-Shopify sites must use a subdomain of the main domain

Same-origin serving

Non-Shopify subdomain code can be sent through a proxy path of your own choosing on your site (target hits.getelevar.com); plans not stated

Uptime SLA

Not documented

Compliance

Not documented

Data quality features

Custom script loader

Not documented

Cookie lifetime extension

Session Enrichment uses a 1-year server-set cookie; attribution data is also kept server-side. Whether it is on every plan is not stated

Bot detection

Not documented

Geo and device headers

Not documented

Data enrichment

Session Enrichment links emails and phone numbers to a user ID and stores click IDs, UTMs and referrers server-side; all plans list session enrichment

Monitoring

Request logs

Server Events Log shows each event sent and its result; retention and plans not stated

Monitoring and alerts

Automated alerts when tracking drops below a target accuracy; all plans list monitoring and alerts

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