AdPage

In Server-side TrackingUpdated 8 hours ago

Key facts

Category: Server-side Tracking
Starting price: €49 per month
Tagging engine: Server-side Google Tag Manager
Hosting: Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases
Data stored in: European Economic Area (EEA)
Last updated: 30 October 2026

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About AdPage

AdPage is a Dutch server-side tagging platform for e-commerce, made by AdPage B.V. in Uden. It runs your Google Tag Manager server container for you. You point a subdomain on your own domain at AdPage and install its Tagging Pixel, which replaces the standard GTM script.

It adds e-commerce data layers, back-end order webhooks and apps or plugins for Shopify, WordPress/WooCommerce, Magento, Shopware and Lightspeed. Higher plans add proactive monitoring, an AI Data Assistant, profit-based reporting and marketing mix modelling.

Plans start at €49 per month, billed annually, and the price depends on your monthly sessions tier. A free plan offers a scan of your tracking setup. Per AdPage’s privacy policy, tagging containers run on Scaleway in France, in the EEA.

Pros

Hosts the GTM server container for you, with a custom-domain CNAME setup
Shop integrations for Shopify, WooCommerce, Magento, Lightspeed and Shopware
Order webhooks from the shop back end, next to browser events
Server-side bot filter, geo headers and cookie recovery documented
Servers in the EEA (Scaleway, France); Dutch-language support

Cons

Price depends on a monthly sessions tier, and only 'from' prices are published
Proactive monitoring needs the Performance plan
Exceeding the monthly request allowance can stop the container (429 errors) after 3 strikes on paid plans
Billed annually; prices are shown without VAT information
Bot filter does not lower request usage and is rolled out per account

Software type

We classified AdPage as Server-side Tracking. In addition, AdPage is proprietary software.

Software details

Product of AdPage B.V.

Headquartered in Uden, Netherlands

adpage.io

AdPage Pricing

Free

A free scan of your tracking setup. No credit card needed.

Shows why data can get lost
Shows how to improve your tracking

Price

Free

Starter

Server-side tagging for e-commerce. The price rises with the monthly sessions tier.

GTM server hosting
E-commerce data layers
Webhooks
E-commerce integrations
5 domains included

Price

From €49 per month, billed annually

Performance

Everything in Starter plus monitoring and analysis tools.

Proactive monitoring with tracking alerts
AI Data Assistant
Profit on Ad Spend

Price

From €99 per month, billed annually

Ultimate

Everything in Performance plus marketing mix modelling. Available from 75,000 sessions per month.

Marketing Mix Modelling
Experimenting
Budget recommendations

Price

From €599 per month, billed annually

*Additional taxes may apply depending on your country.

Billed by

Requests per month (plans are priced by monthly sessions tier)

Support

Dutch-language support by support ticket and email, with an answer promised within 24 hours on the pricing page. A help center at docs.adpage.io covers setup, integrations and troubleshooting. Docs also separate support tickets from consultancy projects.

Support options

Email, Ticketing system, Knowledge base

Knowledge Base

Platform

Tagging engine

Server-side Google Tag Manager

Product type

Managed sGTM hosting with e-commerce data layers, webhooks, monitoring and add-ons

Destinations

Destination tags for GA4 and Google Ads; docs for Meta (Conversions API), TikTok, Pinterest, LinkedIn and OpenAI Ads; own templates for the data layer, webhook client and webhook matching

Shop and CMS apps

Shopify app, WordPress/WooCommerce plugin, Magento module, Shopware webhook plugin, Lightspeed instructions, custom CMS code

Account Security

Not documented

Hosting

Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases

Data Center Locations

European Economic Area (EEA)

Custom domain

CNAME on your own root domain pointing to projects.trytagging.com

Same-origin serving

Not documented

Uptime SLA

Not documented

Compliance

Not documented

Data quality features

Custom script loader

The Tagging Pixel replaces the regular GTM script on the site and loads from your custom domain

Cookie lifetime extension

Sets a 365-day anchor cookie on the main domain plus a localStorage backup and rebuilds tracking cookies server-side. Safari ITP can still delete subdomain cookies after 7 days, per AdPage

Bot detection

AdPage Botfilter runs in the server container with hard rules and scoring; modes Off, Monitor and On; rolled out per account

Geo and device headers

Adds X-Geo-Country, Region, City, Ipaddress and PostalCode request headers to the server container

Data enrichment

Not documented

Monitoring

Request logs

No raw access logs per request are stored. Monitoring shows requests sent to platforms for the last 7 days

Monitoring and alerts

Proactive monitoring with email and Slack alerts, daily checks and weekly reports; Performance plan and up

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