• Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Integrations
  • Branding method
  • Limited features
  • No audience reporting features

Pricing information

Starting Price
Cloud€19+ p/m
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
Free trial period
21 days
30 days

Account Management

Trackable Items
User Seats

Data Processing

Data Center Locations
Software Hosting
Data Ownership
Data Freshness
Data Retention
Unsampled Data
Matomo doesn’t use data sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Import search keywords or import GA reports
e.g. import GA data
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export your data to CSV
Matomo offers cookieless tracking.
Plausible is cookieless by default.

Alerts & Automation

Uptime Monitoring
Custom Alerts
Receive alerts from every report by email or SMS
Traffic spike notifications through Slack or email
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly email reporting


Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Basic reporting by looking at Entry & Exit pages
Based on visit, interaction, campaign, ecommerce, demographics & device
Use filters to segment your audience
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Ecommerce Reporting
Ecommerce revenue tracking

User Experience Features

Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
User Feedback


Custom Dimensions
5-15 for each scope and can't delete them
On pageview and custom event level
Custom Metrics
Custom Reports
Flexible report design
Custom Events
By means of adding CSS classes
On any graph or via API


Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support Options

Take our Quiz, get personal recommendations

Finding a web analytics tool can be difficult. Our Analytics Quiz makes that process a breeze. Specify your needs and compare qualified tools instantly.

Get recommendations
Compare list
Get help

Send us a message