Rating
4.3/5
Summary
Pros
  • Heatmaps
  • Advanced filtering capabilities
  • Behaviour flow reports
  • Session recordings
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
Cons
  • Limited reporting features
  • Limited data retention
  • Limited free version
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports

Pricing information

Starting Price
FreeFree
Startup€31 p/m
Business€93 p/m
EnterpriseOn req.
BasicFree
Plus€39 p/m
Business€99 p/m
ScaleOn req.
Free trial period
14 days
Free plan

Account Management

Trackable Items
User Seats

Data Processing

Data Center Locations
Software Hosting
Data Ownership
Smartlook
Hotjar
Data Freshness
Data Retention
Unsampled Data
Data Import
Send user data to Hotjar to enhance analysis
Data Export
Export recording meta data
Compliance
Cookieless
Smartlook relies on first-party and third-party cookies.
Hotjar relies on first-party cookies.

Alerts & Automation

Uptime Monitoring
Custom Alerts
in the interface, via e-mail or Slack
Email Reports
e.g. daily survey responses reports

Reporting

Trend Reporting
Device Reporting
Device type & browser widgets
See on which device the user was
Funnel Reporting
Event-based & retroactive funnels plus anomalies
Discover why users drop off
User Flow Reporting
Segmentation
Create custom filters for recordings
Cohort Reports
Retention Reporting
Simple new vs. returing widget
Attribution Reporting
Ecommerce Reporting

User Experience Features

Heatmaps
Click, movement & scroll heatmaps
Unlimited
Session Recordings
Tech, location, event & recording-related filters
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page

Customizability

Custom Dimensions
Custom Metrics
Custom Reports
Custom Events
Click, page view, text input, click on element
Track and filter sessions & heatmaps
Annotations
Hotjar does not have annotations

Support

Support description
Smartlook offers extensive documentation and is accessible by email. They have offices in the EU and USA.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support Options

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