Compare list
Add a tool to your comparison list.
You can add max 4 items.
Close
Get help
Send us a message
This website uses cookies to improve your experience, personalize content, to provide social media features and to analyze our website traffic. By continuing on this website you consent to the use of cookies.
Settings
Accept
Cookie Settings
Close
We want to be transparent about the data we collect and how we use it, so you can best exercise control over your personal data. For more information, please read our Privacy Policy.
We use this information to improve the experience of our site visitors. This includes improving search results, showing more relevant content and promotional materials, better communication, and improved site performance.
Functional
Functional cookies ensure that our website continues to work properly so that you will see the correct information on our website when you return.
Analytics
We use analytical cookies to see how often our website is visited and, for example, which pages work best for us.
Advertising
We use advertising cookies to measure the performance of our advertisements.
Functional cookies have no impact on your privacy, so we do not need to ask your explicit consent. The information from these cookies is stored for a maximum of 90 days. You can always disable cookies yourself or remove them from your device. How you can do this varies per type of internet browser and device.
Accept
3 Reviews
What do you like?
A love Google Analytics. This tool brings you incredibly powerful data to make decisions on and grow your business with. A must have for every online marketer to get more insights about your users and website usage, to track marketing campaigns, landing pages and goals, and track down website errors. I like how Google offers free online courses (from beginner to expert) and demo accounts to educate yourself.
What do you dislike?
Google Analytics can be tricky to get used to after working with Universal Analytics for a long time. Some features that I was used to are missing or different. However, Google is doing a good job of listening to its users and is releasing new (feature) updates weekly, if not daily.
What do you like?
It is customizable, which makes it personal and it gives me control on how to use it. It is very event-based, this makes it challenging but also pushes me to track better, to think about what I want to set up. In summary, GA4 is cool to use when everything is set up. If all reports are "programmed", I actually need to spend only a few minutes and I have a data-rich reports, which are client related with personal KPI's.
What do you dislike?
It takes a huge effort to learn and practice. I have been working with UA for quite for years now and the approach of GA4 is different. It lacks a tutorial and there is not much help out there yet on how to set it up. Implementing tags/events seems a bit techy and a lot of errors occur when testing. It is hard to figure out where are the mistakes and how to fix it.
The data layers of every website can be different, meaning there are no one-stop shop solutions to set everything up. Besides that, GA4 seems a bit empty when I start a new account. There needs to be done a lot to actually make practically use of it. I would recommend to use and practice as soon as possible because I personally needed 6 months extensive use to finally get it.
What do you like?
Because I worked with UA the setup was familiar. It is very customizable and has integrations with my other Google tools. Also, the amount of training material online is vast, which makes it easy to get help when you are stuck.
What do you dislike?
It has quite the learning curve and does not come with great reports out of the box. Also implementing events can be difficult for a beginner.